FACE FOUNDRIÉ was opening their second Arizona facial bar within one year of opening the first Arizona location in Phoenix.

Not only was the facial bar seeking to generate excitement for its newest location, but foundational awareness was never rooted for its first location. They knew to expand its reach across diverse demographics within the community successfully, they needed to make sure the brand had a presence to create brand loyalists, but also start to see their go-to facial spot in media beyond the Arizona market.